DTC Marketing Manager

Are you motivated by inspiring consumers and directly shaping their journey to improved health? Are you a marketing leader driven by delivering measurable impact in consumer engagement?
If your answer is ‘yes’, you could be our new Direct-to-Consumer (DTC) Marketing Manager, Middle Africa! The role located in Kenya, Nairobi. Apply now and join Novo Nordisk for a life-changing career.

Your New Role

As a DTC Marketing Manager, you will be responsible for strengthening our brand visibility, enhancing the consumer experience, and driving customer acquisition and retention across direct-to-consumer channels. You will lead strategic initiatives across digital, social, and traditional media to elevate engagement and patient activation in metabolic care.

You will collaborate cross-functionally to ensure strong alignment across marketing, sales, medical and other teams — enabling an excellent patient journey and strong brand presence.

Your main responsibilities will include:

• Leading omnichannel DTC marketing strategies aligned with business objectives. Managing and optimizing consumer acquisition and retention funnels to drive conversion and lifetime value
• Planning, executing, and analysing integrated campaigns based on consumer data and behavioural insights. Translating insights into strong messaging and initiatives to shape the patient journey
• Applying analytics and market research to identify growth opportunities and consumer trends. Driving innovative content development across email, web, social and multimedia channels
• Partnering with key influencers, digital opinion leaders and customers to strengthen advocacy. Managing cross-functional execution of tactical plans along patient touchpoints
• Ensuring compliance with Business Ethics procedures, local regulations, and the Novo Nordisk Way. Sharing best practices and contributing to strategic regional projects. Applying an agile mindset and fail-fast approach to continuously improve performance

Your New Department

You will join our highly motivated Marketing & Customer Engagement team in Middle Africa — a diverse, dynamic and collaborative environment focused on delivering strong brand value and outstanding engagement with the patient community. Based in Nairobi, Kenya, you will work closely with colleagues across the region, contributing to impactful initiatives that support better patient outcomes.

Your Skills & Qualifications

To be successful in this role, we expect:

• Bachelor’s degree in Marketing, Business Administration, Communications or related field
• Minimum 5 years of experience in DTC or digital marketing roles with proven success in campaign delivery
• Strong track record in consumer acquisition and retention strategy within consumer-focused industries
• Experience using analytics platforms, CRM tools and e-commerce systems
• Strong understanding of integrated marketing strategies and consumer journey development
• Exceptional collaboration, project management, and stakeholder engagement skills
• Analytical, strategic and creative thinking with strong executional discipline
• Excellent communication skills and ability to deliver persuasive presentations
• Demonstrated ability to adapt to dynamic environments and innovate for growth

Working at Novo Nordisk

At Novo Nordisk, everything we do is driven by our purpose to defeat serious chronic diseases. We strive to create long-term value through innovation, agility, and responsible business decisions. Join us and be part of a company that transforms lives — including your own.

What We Offer

We offer the opportunity to grow your career within a global healthcare leader — with a supportive environment designed to empower learning, development and professional excellence. You will be part of a collaborative international network committed to delivering true impact for patients and society.

Deadline

13^th of November .Applications are reviewed on an ongoing basis.

We encourage you to submit your application in English as soon as possible, as the vacancy may be closed once a suitable candidate is identified.

Novo Nordisk is currently aligning job titles globally. Any updates will be communicated during recruitment.

We are committed to an inclusive recruitment process and equality of opportunity for all applicants.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.